Charlotte FC has introduced its new primary kit, named Carolina Kit: Crowns Up, produced by Adidas for the 2026 Major League Soccer season. The announcement comes as the club marks its fifth anniversary since joining MLS as an expansion franchise in 2022.
The kit will be available for purchase at the Team Store located at Bank of America Stadium starting Wednesday, February 11 at 11:00 a.m., and is currently offered online through mlsstore.com and adidas.com. Third-party retailers across the Carolinas are expected to carry the kit beginning February 12.
The club describes the design as building on foundations established in its inaugural year. According to Charlotte FC, “the new primary kit brings a familiar design to fans while also reinforcing the long-term vision to be progressive, collective and ambitious. The Carolina Kit: Crowns Up connects fans to our roots while also pushing forward to the future with the biggest season ahead.”
Ally Financial continues as Charlotte FC’s front-of-kit sponsor, maintaining its presence since the team’s inception. Rugs.com returns as sleeve sponsor for a third consecutive season.
To celebrate the launch, Charlotte FC will host an exclusive event for fans at The Fillmore this evening featuring North Carolina country musician Chris Lane. Limited free tickets remain available for those interested in attending.
Charlotte Football Club competes in Major League Soccer’s Eastern Conference and is based in Charlotte, North Carolina according to its official website. The team began play during the league’s 2022 season and represents one of MLS’s recent expansion franchises as detailed on their site.
